Design, Art Direction and Recruiting?
Eastern Kentucky University is a small NCAA Division I school located about 25 minutes south of Lexington, Kentucky. The school, which was founded in the late 1800s, has a very successful athletic program in mid-major college athletics. Armed with a couple of national championships and a Hall of Fame coach, the athletic department has been tasking us with creating their seasonal football posters for the past 8 years. In fact, four of our lead collaborators at Mtn. & Co. are alumni at the university so this is a project we approach with great pride.
We shot, art directed and digitally created the images used for the posters. They continue to be the talk of Richmond, Kentucky, the Ohio Valley Conference and are often used to recruit future Colonels. Below are some of the design and copy concepts we explored for the 2015 campaign.