A Flexible Digital Experience for Rising Players in a Rising Sport
3d Lacrosse approached us about redesigning their branding and digital experiences for their 3d Rising entity. Rising is a recruiting website for the lacrosse industry simliar to Rivals.com but lacrosse-specific and with user generated profiles.
The brand exists independently from the overarching 3d Lacrosse brand and covers the sport as a whole rather than just 3d Select's players. It is quickly becoming the go-to source for high school recruiting news around North America and even hosts its own showcases for players around the continent.
We worked with the lead editor of the site and 3d Lacrosse's in-house marketing team to create the updated visual aesthetic. The process included multiple wireframes, interface mockups and prototypes.
The older website was using green as its primary color. Due to a competitor of 3d Lacrosse's primary color being green, we nixed the color for a fresher orange resulting in a more pleasing experience visually as well as allowing the brand to standout amongst competitors and distance themselves from the corporate 3d Lacrosse cyan.