Bringing consistency and an aggressiveness to a growing brand in a growing sport

3d Lacrosse is a Denver, Colorado-based company focused on elite training, select teams, leagues and recruiting showcases in the lacrosse industry. Founded by renown lacrosse coach Jamie Munro, 3d Lacrosse is one of the fastest growing startups in one of the fastest growing sports in the U.S.

We were approached by 3d Lacrosse to rethink, unify and bring consistency to their visual identity and graphic elements used across their 10+ regions around the U.S., including providing some logo directions.

Lacrosse is an aggressive sport, full of football-like hits, hockey checks and agile basketball-like plays. The original 3d Lacrosse logo did not reflect this aggressiveness. The following solution is one of the brand pitches conducted to the marketing team and portrays an aggressive style, iconic "3d" and custom typography.

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